PPC Management helps you reach targeted leads that will be funnelled to your website instead of your competitor’s. How does it work? When someone searches for keywords specific to your business, your site will appear high up in the paid sponsors’ section of the search engine. This means that visitors searching for your products or service can easily find your business, resulting in an increase in targeted traffic to your site – people who are interested in purchasing your offering – immediately.
What can we do for you?
· Keyword phrase research and identification for your target market –
Selecting the right keyword phrase is critical to success of the overall program. A good keyword phrase will produce the type of quality traffic that you desire for your business. A bad keyword phrase will simply cost you money and will not result in additional business.
Bidding strategy development and competitive analysis – to maximize your PPC advertising pounds, we will determine the optimum strategy based on your business goals and your competition.
· Landing page recommendations – As mentioned above, it is not enough to simply have a great PPC ad that brings quality traffic to your site, but you need to have a landing page that compels the prospective customer to act. We will provide you with recommendations to increase your conversion rates.
· Professionally written ad titles and descriptions - to attract the type of customer you desire, the ad must be written to leverage the keyword phrase and produce the desired action.
| Despite current economic conditions video ad spending is expected to rise by 45% in 2009 to reach $850 million. - Source eMarketer, Dec 2008 | |
| Advertisers will continue to use or increase their Search Marketing budgets in 2009. Expected growth for this online advertising tactic is in the double digits at 14.9% in 2009, to a total $12.3 billion. – Source eMarketer, Dec 2008 | |
| Total US Internet ad spending will increase to $25.7 billion in 2009, an 8.9% growth rate. – Source eMarketer, Dec 2008 | |
| In light of the economy US advertisers are moving millions of dollars from traditional media to the Web, to take maximum advantage of its measurability and cost-effectiveness. The same holds true for the UK and other developed nations.– Source eMarketer, Dec 2008 | |
| Online buyers are shifting a greater share of their total purchases from stores to the Web in search of more convenience, broader product selection and cost savings. – Source eMarketer, Dec 2008 |